Measurement

I stumbled across this which cheered me up for no particluar reason except the knowledge that other people are struggling as well. "...beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of seizing the HUGE opportunity to innovate how brands connect with customers through community."

And this, "New Media folks may be ahead of the curve on formats and hip notions like “conversation,” but they’re actually playing catch-up on the deep, intractable problems of media — like how to prove the value", something that will only become exacerbated as we try and push our communication and content thinking harder in an ad world obsessed with size and delivery.