LifeDeluxe

Motorhead

For reasons best described as a reunion I found myself on Saturday at Brixton Academy watching boyhood top rockers Motorhead. Now, Lambeth council might have ensured that they are no longer louder than much else that plays at the academy, but in all of our minds they are still the loudest band in the world and have stayed true to the cause: "We are Motorhead and we play rock and fucking roll" a 60 year old Lemmy reminded us before unleashing another rock classic. Pure class.

When I got into work this week it struck me that just how many briefs, under interrogation, still seem to translate into a desire to be 'louder than everything else'. Not more interesting or more thoughtful than everything else. Louder, more intrusive, more difficult to ignore. Motorhead also have a song for that approach: Killed by Death. Nice.

Transmedia planning

Faris over at Naked posted this before the APG conference, which is where I first saw it presented as an idea by Ivan Pollard @ Naked.

It also pops up here in Toronto and here where it is called Propagation Planning.

"I really like the transmedia planning model, because I think it addresses those two weaknesses of media-neutral planning: ignoring that different media are better at different things, and that people are social beings.  And by putting a brand community in the middle, it also forces us to think about whether we are in fact making brands and communications which are interesting enough for community to form, and for people to want to talk about our communications."

It also makes you wonder from a delivery/evaluation/media selection how you go on to value the people doing all the work...."In this model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world. Consumers then pull different parts of the story together themselves".